Predictive Analytics: The Audiobook

This is the latest audiobook I have finished and it is the first work of non-fiction that  I have narrated.  While I was afraid that something that included such a ball-bustingly exciting word as “analytics” would leave attempting to end my own life with my microphone, I was surprised to find that not only was the subject a fascinating look into the technology that is running underneath everything we do, but also that the writing itself was charming and approachable.  Eric Siegel makes predictive analytics easily understood no matter if you are a techie, a senior citizen, a fresh-outta-school engineer, or even a baby (note: Eric’s infant-teaching abilities have yet to be confirmed).

The audiobook is available viz Predictive Analytics World, and also on Amazon, Audible, and iTunes.  You can also check out a silly yet catchy music video about predictive analytics here.   Keep an eye out and you might see me.

Predict This! Music Video

I narrated my first non-fiction book this past winter and I found the experience very pleasant.  The book is Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel.  I have always been wary of reading non-fiction aloud as I had the impression narrating would be boring without any characters or plot to portray, although I have read some fiction that apparently had both but lord help me if I could tell the difference.

But this book was very much fun to read and all of the credit goes to the author, Eric, whose humorous style blends history, anecdotes, technobabble, nerd culture, and some truly fascinating ideas that is the stuff science (non)fiction is made of to create a warm introduction into a field that would send most of us screeching with utter abandonment.

Included in the audiobook (which will see its own post here soon enough) is the funky rap tune “Predict This!”–an all-original song, also written by Eric.  It can be quite catchy, so don’t go blaming me when you find yourself humming it.  And if you keep your eyes  peeled, you will see someone familiar around 3:10.

You can pick up a copy of Eric’s book on Amazon.com or from his website Predictive Analytics World, where you can find more information on predictive analytics as well.

Phil & Rosco Cower At The Feet Of Technology

Phil and Rosco are sitting on a couch, watching a laptop that is sitting on the coffee table in front of them.  They are laughing, watching funny videos online.

PHIL:  Hahahaha, that one was good, but you have to see this other one.  It has a guy with a hat shaped like a giant hippo and –

ROSCO:  You mean the one where he splashes his grandmother with the motor oil?

PHIL:  Yeah, but it’s a new video, just came out a few days ago.

Phil leans over and types some and then clicks.  The sound of a man speaking in falsetto and in a bad Armenian accent can be heard, although his words are undecipherable.  Phil and Rosco sit, watching and waiting for the funny moment to happen. 

PHIL:  Here it comes!  Riiiiiiiiiiiiiiiiight –

Suddenly, the laptop turns off, with a dead battery symbol appearing on the screen.  Phil and Rosco sit in silence, their faces turning from anticipatory glee to befuddled horror.  They sit, staring at the dead laptop.  Then they look at each other.  Then they look around the room.  There is a large tv, with a dvd player under it, and a TiVO under that.  A large stereo lies on the floor, with multiple game consoles sitting around it.  There are piles of dvds, cds and books all over the room, as well as a large pile of board games.

ROSCO:  Well . . . I guess I’m . . . uh, going home.

PHIL:  Yeah.  Uh . . . yeah.

Rosco hesitates a moment, and then slowly gets up and walks to the front door.

PHIL:  Wait!

Rosco turns around.

PHIL:  (staring at a deck of cards lying near the laptop)  Maybe we could . . .

Pause.

PHIL: (shaking his head) Naw, that’s a stupid idea.  See you later.

Rosco leaves.