This is the latest audiobook I have finished and it is the first work of non-fiction that I have narrated. While I was afraid that something that included such a ball-bustingly exciting word as “analytics” would leave attempting to end my own life with my microphone, I was surprised to find that not only was the subject a fascinating look into the technology that is running underneath everything we do, but also that the writing itself was charming and approachable. Eric Siegel makes predictive analytics easily understood no matter if you are a techie, a senior citizen, a fresh-outta-school engineer, or even a baby (note: Eric’s infant-teaching abilities have yet to be confirmed).
The audiobook is available viz Predictive Analytics World, and also on Amazon, Audible, and iTunes. You can also check out a silly yet catchy music video about predictive analytics here. Keep an eye out and you might see me.
I narrated my first non-fiction book this past winter and I found the experience very pleasant. The book is Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel. I have always been wary of reading non-fiction aloud as I had the impression narrating would be boring without any characters or plot to portray, although I have read some fiction that apparently had both but lord help me if I could tell the difference.
But this book was very much fun to read and all of the credit goes to the author, Eric, whose humorous style blends history, anecdotes, technobabble, nerd culture, and some truly fascinating ideas that is the stuff science (non)fiction is made of to create a warm introduction into a field that would send most of us screeching with utter abandonment.
Included in the audiobook (which will see its own post here soon enough) is the funky rap tune “Predict This!”–an all-original song, also written by Eric. It can be quite catchy, so don’t go blaming me when you find yourself humming it. And if you keep your eyes peeled, you will see someone familiar around 3:10.
You can pick up a copy of Eric’s book on Amazon.com or from his website Predictive Analytics World, where you can find more information on predictive analytics as well.